Forgotten Goal Of Advertising
.OK, I’ll date myself a bit. I learned this business from my father, some 30 years ago, fresh off a West Pac tour with the 3rd Marine Air Wing. Dad was a good adman, and he taught me, with a degree of...
View ArticleWhat’s a few seconds, anyway?
In a word, desertion. Let’s say you’re a retailer in a prime location with great merchandise at great prices. But you discover that 40% of the people who visit your store become frustrated by what they...
View ArticleForgotten Goal Of Advertising
.OK, I’ll date myself a bit. I learned this business from my father, some 30 years ago, fresh off a West Pac tour with the 3rd Marine Air Wing. Dad was a good adman, and he taught me, with a degree of...
View ArticleWhat’s a few seconds, anyway?
In a word, desertion. Let’s say you’re a retailer in a prime location with great merchandise at great prices. But you discover that 40% of the people who visit your store become frustrated by what they...
View ArticleBaseball Philosophy
It’s getting to be my favorite time of the year: baseball season. I’ve loved America’s pastime for as long as I can remember so I might be biased, but it seems like there have been more profound and...
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